GIGI | Tommy Hilfiger | SS18
The Spring 2018 season at Tommy Hilfiger was all about DRIVE.
With the brands introduction of Formula One driver Lewis Hamilton and a brand partnership with AMG Patronas Motorsport, and Gigi’s race inspired collection, the challenge was to bring a sense of passion and emotion to the campaign. Through personal stories of perseverance our cast’s own vignettes are interwoven with that of the race track.
Client – Tommy Hilfiger
Agency – Laird + Partners
Photographer – Mikael Jansson
Stylist – Karl Templer
Director – Matt Baron
DOP – Garrett Hardy Davis
Set Design – Piers Hanmer
Editor – Modern Post
